PHILOSOPHY
Philosophy
Connecting the dots, creating paths yet unknown.
People and people, people and communities and companies, and the past and the future. Every dot holds meaning, and when connected, it becomes value.
MICHI inc. is a brand creation studio that connects the dots of people, companies and communities striving to grow — contributing to a world where everyone can live as themselves, rich and beautiful in body and mind.
APPAREL BRAND
Dots, in a grown-up measure — as a playful SPICE.
Adventure is always within reach.Curiosity never stops.
Using fashion as armorwould be such a waste.
For grown-up women who enjoy the thrill of an unknown path.
Launched November 2025.
ABOUT CEO
CEO Profile
Michiko Kitahara
MICHIKO KITAHARA / CEO
Built numerous brands at Lion and Shiseido, serving at Shiseido as Deputy CMO and Head of Marketing, among other roles. Founded MICHI inc. in 2025.
- Outside Director, R.C. CORE Co., Ltd.
- Outside Director, FURYU Corporation
- Outside Director, Hitomile Co., Ltd.
- MCA (formerly Marketer Career Association)Board Member
- MGC (Marketing Guild Community)Fellow
- Great RIVER, amana's creative talent circulation programAdvisor
- Guest Lecturer, Waseda Business School (MBA)
WORKS
Brand Building Works
Branding and marketing support, talks and more
- Aflac Life Insurance Japan
- ITOCHU Corporation
- NTT DOCOMO, INC.
- Calbee, Inc.
- KOKUYO Co., Ltd.
- Tokyo Gas Co., Ltd.
- Morinaga Milk Industry Co., Ltd.
- Recruit Co., Ltd.
MEDIA
Media Features & Appearances
Book feature
The "Foundation Serum" case from her Shiseido years featured in Philip Kotler's "Essentials of Modern Marketing, Japan Edition"
READ
MarkeZine2025.12.08
Plenty of marketers, but few value creators? How former Shiseido executive Kitahara builds "the best team"
READ
TALKS
Talks & Appearances
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UPCOMING
2026.12.10 Nikkei Cross Trend Marketing Breakthrough School: Next-Generation Leaders, Term 2 Lecturer for the December 10 session of this hands-on program developing the next generation of marketing leaders (November 2026 – February 2027) DETAIL -
2 PHOTOS ⇄ UPCOMING
2026.11.1114:50–15:20 Retail Media Summit 2026 "The Future of Marketing That Creates Great Customer Experiences, with Retail Media," with Mr. Yamaoka of Kao and Mr. Kyoya of FANCL (Bellesalle Shinjuku Grand) DETAIL -
UPCOMING
2026.10.2310:00–10:40 ad:tech tokyo 2026 KEYNOTE "How Is New Value Created?" with the judges of Marketer of the Year 2026 (Tokyo Midtown) DETAIL -
UPCOMING
2026.10.2216:45–17:35 ad:tech tokyo 2026 "Discovering and Creating New Markets," with Ms. Kiryu of vector, Mr. Otsuki of NOPE and Mr. Ide of Bourbon (Tokyo Midtown) DETAIL -
2 PHOTOS ⇄ TODAY
2026.10.12 INNER BEAUTY TALK SHOW "A Blueprint for Beauty That Is Truly Mine" — special talk with Instagrammer Ayako Miyata (Sogo Pharmacy Azabu-Juban) DETAIL -
2026.09.09–10 SHOPPER・X 2026 Stage A-4: "Connecting with Customers' Values and Aesthetics — Insights from Digital Purchasing Behavior," with Mr. Morano of eBay Japan and Mr. Matsui of Lion (Rihga Royal Hotel Tokyo) -
2026.09.0812:35–13:15 MarkeZine Day 2026 Autumn "Why That Investment?" — Media strategies that drive brand growth, with Calbee and Kyujin Box. Moderated a session with Ms. Watanabe of Calbee and Mr. Kojima of Kyujin Box (Kakaku.com) (JP Tower Hall & Conference) DETAIL -
2026.09.0212:50–13:30 Back Office World 2026 Summer Osaka Special lecture: "New Value Creation Inspired by 'the Other One'" (INTEX Osaka Hall 4) DETAIL
CONTACT
Let us help connect your dots.
For business inquiries, Please feel free to contact us.
Contact