MEDIA

Media Features & Appearances

Book feature2026.08.30 The "Foundation Serum" case from her Shiseido years featured in Philip Kotler's "Essentials of Modern Marketing, Japan Edition" READ (opens in a new tab)

Nikkei Cross Trend2026.08.05 Lecturer at the online information session for Nikkei Cross Trend's "Marketing Breakthrough School" READ (opens in a new tab)

AnotherADdress2026.06.23 Interview with MIDOT designer Michiko Kitahara READ (opens in a new tab)

TV Tokyo "Cambria Kyuden"2026.06.18 Featured in "Umios' Reborn Strategy," showing our support for customer-centric product development WATCH ON YOUTUBE (opens in a new tab)

Nikkei Cross Trend2026.06.17 Former Shiseido executive Kitahara on creating new value from "the other" market READ (opens in a new tab)

2 PHOTOS ⇄ CORE「Dear Woman.」2025.12.11 Selected as one of 100 women leaders shaping the era (EMPOWERMENT LEADER) READ (opens in a new tab)

MarkeZine2025.12.08 Plenty of marketers, but few value creators? How former Shiseido executive Kitahara builds "the best team" READ (opens in a new tab)

DIGIDAY [Glossy]2025.12 Former Shiseido marketer Michiko Kitahara launches apparel brand MIDOT READ (opens in a new tab) AdverTimes. (Sendenkaigi)2025.11.28 A book that beautifully puts the mind of intuition-led marketers into words — on the new edition of "The Essence of Wanting" READ (opens in a new tab) PR TIMES2025.11.18 Michiko Kitahara of MICHI inc. and Tasuku Mizuno of City Lights Law appointed as Great RIVER advisors READ (opens in a new tab)

GreatRIVER presents Reframe Studio Vol. 72025.11.05 Recorded lecture: "Sell Meaning, Not Function — How to Find Insights That Truly Resonate with Customers" WATCH ON YOUTUBE (opens in a new tab)

HEAD LIGHT (in-taxi media)2025.10.06 Interview on "New Value Creation That Changes the Axis of Competition," aired in Tokyo taxis partnered with GROWTH WATCH ON YOUTUBE (opens in a new tab)

Kodansha C Station2025.09.17 Master the form, then break it with ease: the source of passion and sensibility of brand creator Michiko Kitahara, independent after Lion and Shiseido (InterFM "J LIVE RADIO") READ (opens in a new tab)

PR TIMES2025.08.26 KiQ × MICHI launch the "Shosa Branding Program" to maximize the value of physical spaces and customer service READ (opens in a new tab)

Book2025.07 Dialogue and endorsement featured in the Japanese edition of Thomas Barta's "The 12 Powers of a Marketing Leader" READ (opens in a new tab)

CORE2025.03 Always saying "sorry" to both work and your kids? How I approach work and parenting after giving up on being the "perfect mom" READ (opens in a new tab)

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